Interested in the play of gender expression and choice of beverage, Your Wine was created to deter people from choosing a type of wine based on gender expression stereotypes. Instead of classifying rosé as a feminine drink or red wine as masculine, this brand encourages any type of wine for any person. This wine is for everyone, no specific occasion, gender, or place. To convey this message, the colors were striped to black and white, a neutral playing ground. Hand painted letters transform the design for a playful yet sophisticated typeface with each letter being uniquely original, just like you.