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Passé
Branding, Identity, Layout, Art Direction, Content, Socials
Passé is a high end second hand boutique. Passé in and of itself means last season, or something that's of the past. However, at Passé they take pride in that definition. The design pays homage to the retro vibes of the 60's and 70's . The three colors represent the three R's of environmentalism: reduce, reuse, recycle, which is a big part of the boutiques sustainability goal.
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