Milo's

Milo’s is a rebrand project for Milo’s Famous Lemonade and Sweet Tea. This brand has three products, sweet tea, unsweetened tea, and lemonade. Along with modernizing this outdated logo, creating three distinct yet cohesive bottle designs was important for the conceptual framework. To achieve this, primary colors (that the audience would already recognize as a Milo’s staple) were used to distinguish each product from each other.